Effective Date: May 19, 2026
Last Updated: May 19, 2026
Tyrance Orthopedics & Sports Medicine ("TOSM," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit tyranceorthopedics.com (the "Site"), contact us, submit a form, or otherwise interact with our practice.
By using this Site or providing your information through our forms, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.
1. Scope & Relationship to HIPAA
This Privacy Policy applies to information collected through our Site, marketing forms, appointment requests, and electronic communications. It does not govern Protected Health Information (PHI) created or received in connection with the provision of medical care, which is covered by our separate Notice of Privacy Practices under the Health Insurance Portability and Accountability Act of 1996 ("HIPAA"). A copy of our Notice of Privacy Practices is available at our office or upon request.
2. Information We Collect
We collect the following categories of information:
- Contact Information — name, email address, phone number, mailing address.
- Health-Related Inquiries — information you voluntarily share when describing your symptoms, conditions, or treatment interests via our contact, appointment, or carpal tunnel questionnaire forms.
- Communication Records — messages, call logs, SMS/email exchanges between you and TOSM.
- Automatic Data — IP address, browser type, device information, pages visited, referring URLs, and cookies (see Section 7).
- Marketing Preferences — opt-in/opt-out status for email newsletters and SMS messages.
3. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and schedule appointments;
- Provide pre- and post-procedure instructions;
- Send appointment reminders, follow-ups, and educational content via email or SMS (with your consent);
- Improve our Site, services, and patient experience;
- Comply with applicable legal, regulatory, and licensing obligations;
- Detect, prevent, and respond to fraud, security incidents, or abuse.
4. SMS & Email Communications (TCPA Consent)
By providing your phone number on any TOSM form and checking the consent box, you expressly consent to receive automated SMS text messages and phone calls from Tyrance Orthopedics & Sports Medicine related to appointment scheduling, reminders, follow-up care, and practice updates.
- Message frequency: varies based on your interaction with our practice.
- Message and data rates may apply.
- Opt-out: reply STOP to any text message at any time to cancel. Reply HELP for assistance.
- Email opt-out: click "unsubscribe" at the bottom of any marketing email.
- Consent to receive SMS or email is not a condition of receiving medical care or any other service from TOSM.
We do not sell, rent, or share your mobile phone number or SMS consent with third parties or affiliates for marketing purposes.
5. How We Share Your Information
We may share your information with:
- Service providers who help us operate our practice and Site, including our customer relationship management ("CRM") platform (GoHighLevel / LeadConnector), email delivery providers, SMS gateways, hosting providers (Hostinger), and analytics platforms. These vendors are contractually obligated to protect your data and use it only for the services we request.
- Healthcare partners when necessary to coordinate your care, in compliance with HIPAA.
- Legal or regulatory authorities when required by law, subpoena, or court order, or to protect our rights, property, or safety, or that of others.
- Successors in the event of a merger, acquisition, or asset sale, subject to confidentiality protections.
We do not sell your personal information.
6. Data Retention
We retain your information for as long as needed to fulfill the purposes outlined in this Policy, comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements. Medical records are retained in accordance with applicable Florida law and HIPAA retention rules.
7. Cookies & Tracking Technologies
Our Site uses cookies and similar tracking technologies to:
- Recognize repeat visitors and remember preferences;
- Measure traffic and engagement (Google Analytics or similar);
- Deliver and measure marketing campaigns;
- Support form functionality and security.
You may disable cookies through your browser settings; however, some Site features may not function properly without them.
8. Third-Party Links
Our Site may contain links to external websites (e.g., social media, educational resources). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.
9. Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
10. Your Rights & Choices
Depending on your jurisdiction, you may have the right to:
- Access, correct, or delete the personal information we hold about you;
- Opt out of marketing communications (see Section 4);
- Request a copy of your data in a portable format;
- Withdraw consent at any time, where consent is the basis for processing.
To exercise any of these rights, contact us using the details in Section 14. We will respond within the timeframes required by applicable law.
11. Children's Privacy
Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided us with information, please contact us so we can delete it.
12. Florida Residents
If you are a Florida resident, you may have additional rights under Florida law, including the Florida Information Protection Act. Contact us at the address below to exercise those rights.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Material changes will be posted on this page and, where appropriate, communicated via email or notice on our Site.
14. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact:
Tyrance Orthopedics & Sports Medicine
6290 Linton Blvd, Ste 101
Delray Beach, FL 33484
Phone: (561) 898-0303
Fax: (561) 444-0209
Web: tyranceorthopedics.com/contact/
